Marketing Jesus
So often we do not hear those two words in the same sentence and i will be honest, the thought makes me want to throw up! Yea
h, lets take the maker of the whole universe who created everything and everyone and try to find some way to make him look cool to others. A sweet logo with a cross or two nails overlapping, or throw a tat on Jesus or something. LAME.
But then i was challenged. Or shall i say then i learned the truth. We do need marketing. I heard a message about this and there were some tough questions thrown at me. Like, who do others say your youth is? What kind? Jocks? Band kids? The ones without many friends? The Emo kids? Is it a place that everyone outside your walls knows about? Are you associated with fun? What are you? What do people say?
I came up with this for us: No one knows about us. Which is worse than above. Not only that but it’s not a place that is easy to invite people to, that has very little if any visual appeal, and probably isn’t a great reflection of what this area needs.
You see, marketing for a church is no different then marketing Starbucks, Mt Dew, or energy drinks. If you believe in what you are trying to sell then sell it for all its worth.
So who are we? What do we like? What is cool? Who can we be? Anyone…
